The uncompromised standard of the Top 10%
BE UNSHAKEN:
“Even in rooms filled with power, the leaders who hold the highest levels of power often feel powerless to speak the truth.
Discover the unseen forces that quietly shape decisions, cultures, and outcomes, and learn how to turn them into your organization’s most powerful advantage.
be unshaken in truth. uncompromised in power.
we need purpose-driven leaders who are fueled by conviction and fluent in power - their own and others.
“Will this be kept confidential?”
“They’ll never change.”
In over 10 years of working with leaders at every level, I’ve found two constants: the same question rooted in the fear of speaking honestly, and the same statement born from disbelief in others’ ability to change.
This is for…
Leaders
For those who want to stop holding back when you’re in rooms full of power, and stop questioning if you belong there.
Changemakers
For those in pursuit of extraordinary impact who aren’t looking for the same solutions; they’re searching for new answers.
Truth-Seekers
For those with relentless passion to master the next level, truth isn’t optional; it’s the entry point.
Be Unshaken isn’t About temporary inspiration. It’s About Multiplying Impact that lives on.
In this book, you will learn:
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where ego and self-preservation divert leaders from the greater good.
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and learn how principles, not passion, serve purpose.
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the birthplace of either stagnation or acceleration for change and discover what sets the 10% apart from the 90%
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that spark seismic shifts in trust, influence, and impact.
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and answer the question: Will you serve yourself, or serve something greater?
What you choose in these pivotal moments determines the magnitude of your impact.
The MIcro-Shifts that Spark Seismic Change
Hi, I’m Dr. Tiffany Brandreth,
I’ve advised, trained, coached, and walked beside executives, founders, teams, and leaders at the peak of their careers - inside Global 10, and Fortune 500 companies, privately held organizations, family-owned businesses, nonprofits, government, and small businesses as they led through defining moments when their values were tested.
Be Unshaken was born from those crossroads. I’ve seen the pivotal moments when even the most well-intentioned, purpose-driven leaders fail to drive change because self-preservation kicks in. This book is the playbook that reveals what the top 10% of transformative leaders do differently to lead themselves and their companies through the moments that matter most.
My hope is this book reaches you when you arrive at those inevitable crossroads—when the choice between self-preservation and purpose stands directly in front of you. I hope it gives you the clarity and courage to choose purpose. Because that single decision becomes a turning point for your leadership, your legacy, and the imprint you leave on everyone and everything you influence.
“Every leader meets a crossroads. Not once, but many times. This book has named that moment for what it truly is: a reckoning between safety or significance.. Between protecting what is or stepping into what could be. And what you choose in that moment defines who you are and your legacy. ”
- Dr. T
THE 90% vs. THE 10%:
Have you seen the Netflix documentary SPRINT? Olympic sprinters relentlessly fine-tune the milliseconds, mechanics, and micro-movements of their start out of the blocks—because those first moments determine the entire race. Leadership works the same way. Your impact is determined in the milliseconds and micro-movements of your behavior through your interactions, choices, and decisions that define your trajectory.
If you’re pursuing greatness and ready to sharpen how you step - or leap - out of your blocks, this book is for you.
Yes, you can lead at the level of an Olympic champion.