BE UNSHAKEN:
The Leadership Edge of the Top 10%
“Even in rooms filled with power, 90% of purpose-driven leaders often feel powerless to speak the truth.
“You’ll see how purpose-driven leaders with the best of intentions lose their influence, and you’ll discover the patterns that slowly erode and stall change, not because they’re hard to detect, but because they’re rarely discussed
Your company doesn’t need another strategy. It needs leaders anchored in truth, aligned with purpose, and fueled by courage.
Be Unshaken isn’t About Feeling Inspired. It’s About Multiplying Impact.
It reveals how leadership in moments of truth determines whether growth multiplies or stalls. Every failed transformation, every culture collapse, every stalled initiative, all trace back to one thing: leaders abandoning purpose when self-preservation kicks in. You’ll discover even brilliant executives overlook: the invisible moments when fear replaces integrity, ego replaces truth, and potential silently dies in the boardroom.
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See the true birthplace of change and recognize the exact moment transformation is either activated or shut down.
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Use the 5x5 Framework to expose real blockers — not budgets or alignment, but ego-driven patterns like arrogance, defensiveness, avoidance, control, and impatience.
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Disrupt ego in real time and choose principle when comfort becomes tempting.
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Lead from an anchored center — trusted, steady, and unshaken when pressure or power dynamics rise. — trusted, steady, and unshaken when pressure or power dynamics rise.
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Translate this into every environment — the boardroom, team conflict, home, sports teams, and personal integrity.
This isn’t leadership theory. It’s an Executive Framework for Multiplying Impact. A behavioral blueprint for leading with purpose over ego, truth over comfort, and influence that leaves a legacy.
Begin the Shift
ABOut Dr. Tiffany Brandreth
Lead with Purpose. Stand on Principle. Leave a Legacy that Outlives You
“Be Unshaken” was born from those moments. This book reveals a powerful truth about leadership: 90% of purpose-driven leaders fail to drive change, not due to a lack of vision or purpose, but because they compromise their values when faced with tough decisions. When the stakes are high, self-preservation often takes over. It’s time to embrace the power of genuine, transformative leadership and stand firm in your values, unshaken even at the crossroads.
Hi, I’m Dr. Tiffany Brandreth, power dynamics leadership strategist, organizational psychologist, culture transformation coach, and C-Suite transformation advisor. I am also a TEDx speaker. Over two decades of experience have influenced leadership culture in developmental psychology and organizational behavior. I’ve walked beside executives, founders, and purpose-driven teams inside Fortune 500 companies and global organizations as they lead through defining moments, when values are tested, and vision meets resistance.
“Crossroads don’t change, but who you become in them defines your legacy. To be unshaken is to face truth when it costs you comfort—and choose it anyway, because that’s where real power lives.”
My hope is this book honors that trust, affirms the impact you seek to make, and offers something in return: hope, new answers, and a path forward into a future that will challenge what feels familiar and safe. And when you arrive at the inevitable crossroads, where the choice between self-preservation and purpose stands before you, I hope this gives you the clarity and courage to choose your purpose. Because that choice becomes a turning point for your life, your legacy, and the imprint you leave in helping make the world better.
